So this is a unique opportunity to reach hot audiences in your niche. You won’t find this targeting option anywhere else (except LinkedIn itself). Why You Should Use LinkedIn Profile Targeting If you target Company=X with a bid adjustment of 10% and also target Job function=Purchasing with a bid adjustment of 25%, the resulting bid adjustment for a user matching both criteria will be $1.37 ($1.10 x $1.25). For example, you have a general bid of $1.00. Keep in mind that bids will multiply if a customer is included in multiple segments. Now, with a higher bid, Microsoft is more likely to display your ad when someone from company X searches for products or services you offer. In that case, you add a 25% bid adjustment for X. For example, suppose you want to improve the chances of showing your ads to people who work for company X. Your bid adjustments will increase or decrease your bid for specifically targeted customers. For example, by targeting a specific job title, you are not excluding users with other job titles. The targeting option for LinkedIn profile targeting is “ bid only.” Unlike with the “target and bid” option, you can’t run your ads only for the persona types you specify. The system will serve ads to users based on the information in their LinkedIn profile, like industry, job function, and company. You can apply LinkedIn profile targeting at the ad group or campaign level to Search, Dynamic Search, Audience, and Shopping campaign types. Since September 2020, LinkedIn profile targeting is open for advertisers worldwide, but you can target only users located in the United States, Canada, United Kingdom, France, Germany, and Australia. However, for two years, it was available only in the U.S. LinkedIn profile targeting was first announced in 2018 when Microsoft bought LinkedIn. Target businesses that are on your prospect listįinal Thoughts How LinkedIn Profile Targeting Works? LinkedIn Profile Targeting: Best Practices How to Analyze the Performance of Ad Groups and Campaigns with LinkedIn Profile Targeting Are you interested in this offer? Click for details! For the testing and your expert feedback, we’ll reward you with $100. Are you experienced in managing multiple PPC campaigns on Google/Microsoft? We are searching for skillful PPC specialists to test our PPC automation toolkit.
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